“A study on the marketing effectiveness of online food delivery apps for restaurants in Thrissur and its impacts during the Pandemic period

Abstract

Before the COVID 19 outbreak, online ordering was herald as the quickest growing segment within the restaurant industry. Recent scenario, online ordering is the only source of revenue for restaurants helping them inhibit permanent closures. Indeed ,delivery and take out services have been the saving grace for most restaurants, helping them stay afloat during this pandemic. This study focus on Online food delivery as an effective marketing tool for restaurants and they taught online ordering system in place is more about having an auxiliary sales channel but a necessity