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This paper discusses the notion of responsible tourism approaches. We discuss that the concept as used currently means everything and therefore adds nothing to the conceptual terrain of tourism trends. We then introduce our own understanding of the concept arguing that while responsible tourism is linked to sustainability initiatives such as alternative tourism, ecotourism, ethical tourism, green tourism, soft tourism, pro-poor tourism, geo tourism, integrated tourism, community-based tourism, etc. It also demarcates an analytical realm of its own. We suggest that the practical use of the term in areas where it has been adopted suggests a rather restricted use. The aim of this study is to understand some of the approaches used Kerala tourism development corporation to promote tourism in general.
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