E-commerce status in India-an update and its future

Abstract

E-commerce has revolutionised the relationship between organisations and the individuals using the digital platform. Due to rising Internet user base and favourable market conditions, India's e-commerce has seen tremendous growth in recent years. This study is therefore conducted to review existing e-commerce literature and trace its development in India. The launch is followed by India's e-commerce origins, India's e-commerce status, India's e-commerce giants, major growth drivers in India's e-commerce industry, e-commerce industry challenges, and India's e-commerce future.