Analytical Study On Impact Of Retail Marketing On Customer With Respect To Pantaloon Store

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Dr. Sidharth Jain, Dr. Surender Kumar Gupta


By increasingly evolving internet purchasing and mainstream shopping, consumer engagement has steadily been the primary source for retailers to have durable strategic advantages by differentiating. Retailers must consistently enhance their customers experience in multiple retail settings to ensure and gain competitiveness and customer loyalty in the long term. The goal of the analysisto assesses what types of shopping situations affect customer satisfaction and experience. A selection of a random sample of 96 respondents from consumers examines the effect of retail format on the quick move of consumer goods market. The survey showed that the respondents are aware of the various retail formats that increase their customer potential for fast transportation of consumer products (FMCGs).

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