The Impact of Strategy Differentiation on Breaking Monopolies in Retail Industry in Libya

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Mohammed Jumah Khaleefah, Siti Aida Samikon


In Libya, various issues related to market monopolies have been identified, including excessive prices for customers, lower product variation, limiting output, low levels of customer surplus, productivity inefficiencies and allocation inefficiencies. Therefore, the purpose of this study is to find out the effect of strategy differentiation on breaking monopoly in the retail industry in Libya. This study has applied a quantitative approach to collect data through a questionnaire instrument from 300 respondents. This study finds that there is a positive and significant relationship between strategy differentiations towards breaking monopoly in the retail industry in Libya. In order for a business to gain a sustainable competitive advantage, a differentiation strategy appropriate to its resources and capabilities must be determined.

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