To Study Customer Preferences Towards Online Banking System in Mumbai

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Ms. Abeda Shaikh, Ms.Khushboo Mishra


The main objective of this paper is to measure the effect on Online-banking system towards customers preferences over traditional banking. The paper examines the relative strength of each criteria affecting customer preferences level. The main focus of this research paper is to conducted survey with customers, those are using online banking system.

The present study is carried out with the help of a suitable research instrument. Customers were selected and with the help of their responses, analysis is made followed by few suggestions.

Online -Banking has become one of the essential banking services that can, if properly implemented, increase customer preferences, and give banks a competitive advantage.

This study also concentrates on benefits and advantages to the customers on online banking.

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