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This research focuses on analyzing the behavioral changes carried out by three economic actors ranging from the government, business actors, and consumers in the era of the pandemic transition to the new normal. This paper includes a literature study that draws data from reading results in the form of books, journals, and other readings. Based on existing searches, the results obtained show that the government sector issued a policy of saving the country's economy by still following the health protocol. From the business sector, business actors use technology in the form of social media to market and sell their products. Meanwhile, the consumer sector uses cellphone application services to order daily necessities to avoid the spread of Covid-19 by staying at home.
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