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Water scarcity is a major issue in the developing countries. As a result of population expansion, water distribution to homes is becoming increasingly difficult. As the quality of water delivery infrastructure deteriorates, clean water is mingling with sewage and becoming a cause of waterborne illnesses. In the city of Coimbatore, the Contingent Valuation Method was used to determine the willingness to pay (WTP) for better water delivery. This study looks into the relationship between WTP and socioeconomic factors as income, housing, and employment. In addition, 100 people were randomly selected and handed questionnaires. In statistical analysis, multiple regression is performed to find the variables that determine WTP for enhanced water supply quality. According to the data, the income variable had the biggest impact on the WTP for increased water supply. The amount of water supplied to the general populace was often inadequate. As a result, it's apparent that urban households regard water as a valuable commodity, as evidenced by their willingness to pay for it. Those with a higher income were more willing to pay for higher water quality and more consistent supply. This finding sustain the environmental economic theory which assumes that the demand for an improved environmental quality increases with income.
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