Social Media Marketing: Study On Impact Of Social Media On Marketing A Brand

Abstract

Social media marketing is the use of social media platforms and websites to advertise a product or service. Although the phrases e-marketing and digital marketing are still prominent in academia, social media marketing is growing increasingly popular for both practitioners and scholars. Most social media sites provide bulletin data analytics capabilities, which let firms to monitor the development, performance, and engagement of ad campaigns. Companies target a variety of stakeholders via social media marketing, including present and future customers, current and potential workers, journalists, bloggers, and the general public. Growing popularity of social media pushed the marketers to consider about this medium together with conventional functional areas of marketing. Social media is built mostly on internet or cellular phone based apps and tools to distribute information among people. The number of social media users is larger than the population of some of the nations nowadays. Impact of social media on marketing may be determined by comparing marketing before the social media and marketing after the introduction of social media and kind of technology utilized in social media. The study found that there is significant of difference among level of influence of social media marketing in social media marketing attributes.