Green Marketing And Its Impact On Brand Loyalty: A Comprehensive Analysis

Abstract

The growing global concern over environmental sustainability has led to the emergence of green marketing as a significant trend in contemporary business practices. This paper explores the concept of green marketing, its implementation by organizations, and its influence on consumer behavior, particularly brand loyalty. Using empirical data, literature review, and case studies, the research aims to understand how eco-friendly marketing strategies affect customer trust, satisfaction, and long-term brand commitment.