Main Article Content
This study focuses on the effect of the brand force in the creation of innovative items, such as organic soap, which are generating recognition and shaping product priorities. The brand strength is what decides what groups of consumers buy a commodity before they really buy it. This may be used to produce innovative bathroom organic soap focused on consumer tastes. The production method is dependent on each individual's taste and desire. The study focuses on how variables affect customers using brand power when buying toilet organic soap. Through frequent sales, customers become loyal to a single pioneering organic brand. In this study the research has used descriptive type of research design; Stratified random sampling is a method of sampling that involves the division of a population into smaller groups known as strata. The sample size is 130 customers of retailer’s outlet in Chennai and the results shows that brand power has started influencing customer’s decision to buy the innovative organic product.
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