The Factors Affecting To Repeated Service Of Small Accommodation In Airport

Abstract

Repeated service can reflect the tourists’ impression and relationship with the service at the accommodation they have visited. It shows their willingness to reuse the service. It can also predict their future behaviors through an evaluation of either direct or indirect experiences that the tourists receive. Hence, repeated service is considered to be the heart of accommodation business. The objective of this study is to propose the factors of repeated service use of small airport accommodation. Data is collected from Thai tourists using probability sampling by systematic random. Results revealed that the most important factor is “Travelling purpose”, followed by “The location”, and “The transit duration” respectively..