Main Article Content
Background/Objectives: The purpose of this study was to examine how the SNS lifestyle of marine leisure sports participants affects leisure specialization, and to provide basic data that can contribute to the activation of marine leisure sports based on the results obtained.
Methods/Statistical analysis: The subjects of this study were adults over 18 years of age who participate in marine leisure sports in the Chungnam, Jeonbuk, and Jeonnam regions. Convenience sampling method was used for the sampling of the survey subjects. This study conducted a survey of 286 marine leisure sports participants in order to determine the relationship between SNS lifestyle and leisure specialization of marine leisure sports participants
Findings: The results are as follows. First, it was found that the social media lifestyle of marine leisure sports participants had a partial positive correlation with leisure specialization. Second, as a result of examining the effect of social media lifestyles of marine leisure sports participants on cognitive specialization, it was found that the communication-oriented and information acquisition types had a statistically significant effect on cognitive specialization. It is evident that the social media lifestyle of participants in marine leisure sports has a partial positive correlation with leisure specialization, and has a partial positive effect.
Improvements/Applications: Therefore, it was found that the social media lifestyle of marine leisure sports participants is a factor that has a positive influence on leisure specialization. Marine leisure sports not only broaden the range of choices in personal quality of life, but also affect leisure specialization, and the national government and local governments need to revitalize marine leisure sports and establish an efficient and systematic policy direction.
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