The moderating effect of demographic factors in the relationship between emotional intelligence and successful sales performance

Main Article Content

Md. Shaban, Dr. Ruchika Yadav

Abstract

Purpose: The objective of the study is to analyze the moderating effect of demographic factors (age, gender and experience) in the cause and effect relationship between emotional intelligence and successful sales performance.


Research Methodology: The effect of demographic factors in the relationship between emotional intelligence and successful sales performance is analyzed with the help of moderation.


 


Finding: The moderation effect of demographic factors (age and experience) is significantly positive but there is no moderation effect of gender of the sales persons on the different factors of emotional intelligence on the sales performance


 


Scope of further research: The similar kind of study can be designed with different demographical factors.

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