A Systematic Review Of Brand And Its Impact On Automobile Industry

Abstract

The Automobile Industry Today Is One Of The Largest And Fastest Growing Industries In The World. Branding Plays A Very Influential Role In The Dynamic Automobile Industry. Traditional Days Of Marketing Is Gone And The Vacuum Is Filled Up By The Emerging Trends Of Brand Image, Brand Selection, Brand Loyalty And As Well As Brand Switching. A Systematic Review At This Juncture Would Be Very Appropriate To Ascertain The Factors Influencing The Customers To Prefer Brands, Customers’ Perception Regarding Brand Image And Also The Reason For Customers Switching From One Brand To Another Brand.