A Study On Contribution Of Digital Marketing During Covid-19 In Chennai

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Mrs. R. ABARNA, Dr. S. Vennila Fathima Rani


Digital Marketing is that the all strong entryway between electronic innovation and advertising brain research. COVID-19 is that the transferable infection brought about by serious intense respiratory disorder. The infection is exceptionally perilous in light of the fact that it is spread between individuals during close contact. The effect of this COVID-19 is on Social and Economic components; Starting lockdown of 21 days affected Chennai web based shopping and promoting patterns radically. This paper intends to ponder various issues and viewpoints of web based Marketing because of COVID-19.  The article expects to distinguish the variables of advanced promoting the lead to resonate in the economy of Chennai and furthermore to examine the fast development in the effect of Digital Marketing The article finished up with the variables like web utility, Consumers Consumption conduct for the development of Digital Marketing.

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