Political memes during Election: An Awareness or Fun

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Dr. P.Chitra


The assembly election campaign is scheduled from March 2021 in Tamil Nadu. It becomes the trend in the Internet to spread messages on election campaign. Memes play a major role in spreading messages especially on election and the party contesting either as awareness or funny messages. The term netizens refer to the people who uses internet as medium to propagate message to the complete extent. It becomes normal activity to spread message very fast by these netizens. Any serious issues happening in a day will be made viral on the internet with these netizens. The role of memes has become very vast and people tend to get attracted to these memes especially during election.

This research study will tend to analyze about political memes whether they are for created awareness or fun

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