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In recent years the usage of durable goods in India is tremendously increased. The Indian people spend majority of their income in durable goods. In India durable goods occupy major space in the small house. It indicates how they are giving importance to durable goods. With regards the researcher chooses the topic “Factors influence to purchase of durable goods with reference to Tenkasi. The present research, the researcher selects 120 samples from Tenkasi city using convenience sampling method. The researcher analyse what kind of factors influence the customers to purchase durable goods, preference towards durable goods and measure their overall satisfaction. The researcher used both primary and secondary data for this research. Primary data collected from selected respondents through structured questionnaire and secondary data from books, magazine and various past research etc,.
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