Customer Attitude towards Digital Banking Usage in Tamilnadu

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R. Guhan, Dr. K. Nigama, K. Rajarathi, M. Karthik Ram


Technological stride has changed the way banking is done in the present scenario. Digital bankinghas become a convenient and common phenomenon with increased and easy access of digital over smart phones,tablets and computers. Introduction of 3G and 4G network has enabled more and more people to go for digitalbanking for banking facilities. Furthermore, demonetization and remonitization of currency by hon’ble Prime Ministerhas necessitated the usage of digital banking in a sense. It is seen as a revolution in banking industry in termsof working culture, customer services and growth of banks. Even after the advent to secured digital banking facilitiesand easy access to digital there are several psychological and behavioral aspects affect usage of digital banking.The present is an attempt to explore the behavioural and psychological aspects of consumers to reveal underlyingconcerns of digital banking.

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