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The world is changing, including the roles of HR Management in the organization. In responding to the demand of the environment, employees and organization, the roles of Human Resource Management are changing not only in dealing with day-to- day operation but to become more strategic partner to the organization. The objective of the study is to identify the perceived preference roles of HR Management as Human Resource Business Partner (HRBP) based on the concept of Ulrich. The study was conducted at Public Service State-Owned-Organization, with 58 participants, with the position of managerial level. The study is categorized as qualitative approach which was using virtual Focus Group Discussion (FGD) as data collection tools. Content Analysis and Descriptive Analysis were used to analyse the data. The results showed that the priority role chosen by the participants is Human Resource Management as a Strategic Partner (followed by HR Management as an Administrative Expert.)
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