The Social Grooming Behaviours among Users of Social Media

Abstract

The social grooming behaviors can be defined as the behavior of constructing social relationships by using different social grooming methods including primitive methods (face –to-face communication) and modern methods (email and social networking sites).Thus , the social grooming behaviors comprise behaviors of surfing the web, and social interaction for the purpose of maintaining social relationships. Also, they include web surfing, visiting websites and personal files check-up of users together with clicking on likes, and leaving out messages or comments in other personal files. The current study aims at identifying the social grooming behaviors among the social media users and the statistically significant differences in the social grooming behaviours according to gender (male-female), field of specialization(scientific-literary). Results show that the sample of the study is described of having social grooming behavior towards others with high level. There are statistically significant differences in the social grooming according to the variable of gender in favor of female and there are statistical significant differences in the social grooming according to the variable of field of specialization in favor of scientific field.