Investigating And Validating The Effects On Purchase Commitment On Branded Products

Abstract

Over the past several years, customers have been on the lookout for companies that are unusual, distinctive, and remarkable in their interactions with them. From the standpoint of consumer behaviour, satisfaction is one of the most prominent variables that has been widely investigated by academics and researchers for its influence on repurchase intention. A service provider's ability to understand and enhance their customers' perceptions of service quality is critical information for improving their company performance while placing themselves advantageously in the marketplace. The expectation of businesses is that their consumers would be committed to their brands and have strong sentiments about them. According to Espejel and colleagues, the higher the degree of customer satisfaction, the more devoted consumers become.