Impact of Word of Mouth and Brand Recommendation on Customer Loyalty for Branded Apparels in Dehradun City

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Dr. Suchita Gera


As simulated brand societies are developing, Marketers are spotting rising significance ofWord of Mouth and brand recommendation behavior. The objective of this paper is to find the impact loyalty phase’s onword of mouth and brand recommendation behavior in the perspective of branded appears communities. Study was conducted on a sample of 100 members from a branded appears communities community based in Dehradun city of uttrakhand in India.

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