The Increasing Potential Competition and Innovation Management of Agricultural Products, Mangoes for Export

Abstract

This research aimed to 1) to study the influence of increasing potential competition   that affect the Innovation management of the Agricultural products mangoes. 2) to study the influence of value-added   that affect the Innovation management of the Agricultural products mangoes.  3) to study the influence of  innovation management that affect the performance of farmers.

The sample used in this research is mango farmers. Chachoengsao Province, 280 cases by using the Mixed Method. Quantitative research using questionnaires. And qualitative research using the phenomenological interview method. The statistics used to analyze the data are statistics, percentages, averages, and standard deviations and the statistic to test an assumption is confirmatory factor analysis second order. The results of hypothesis testing showed that 1) increasing  potential competition has a positive direct influence on innovation management 2) value added has a positive direct influence on innovation management 3) innovation management has a positive direct influence on the performance of farmers.

The results of the model analysis showed that the model base on assumption were in harmony with the empirical data the chi-square was 55.08, the level of significance (p-value) was 0.19, the relative chi-square was 1.17, CFI was 1.00, GFI was 0.97, AGFI was 0.94, and RMSEA 0.03. The benefit from this research can explain the casual relationship and effect of The Innovation management of agricultural products mangoes. In addition, the research result can be used to manage for guideline of capability innovation management for the organization of agricultural products mangoes for export and lead to good results.