Turkish Online Journal of Qualitative Inquiry (TOJQI) Volume 13, Issue 1, January 2022: 1379-1392

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Samer Bamansoor, Najeeb Abbas Al-Sammarraie, Syarilla Iryani A. Saany


Social commerce is the direct selling of products via social media platforms.This is different from social media marketing, when you try to direct visitors from your social accounts and pages to your website or online store.In social commerce, the store visit and the entire shopping experience happen without the customer ever leaving the social media site. This paper will discuss the ideas of social commerce and the adoption among Malaysia users. This study results social commerce positively impacts the overall sales volume, that's not the only benefit you can get.In the twenty-first century, social media has become a vital aspect of everyone's life, particularly among millennials, students, academics, and practitioners. Part of the reason for this is because social media allows people to share their daily activities, keep up with news and trends, and connect with markets or groups. With the widespread use of social media among communities throughout the world, social commerce has emerged as one of the most important avenues for businesses to engage with customers and sell their goods and services. Simply put, social commerce is the practice of doing e-commerce transactions through social media platforms. Facebook business sites, Instagram shopping, and a variety of other social commerce technologies are just a few examples.

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